Lance

University of Michigan - School of Information

Stanford Continuing Studies

Cabrillo College

Principal Designer at Insight  -  Design Fellow @Beondeck

Edge Delta

Senior Product Designer

Progressive Insurance 
- Currently leading design efforts on the Case Pro litigation management platform
- Led design efforts on the License Pro license management system
   - Increased SUS score from 90 to 94.4
- Contributed several new components to the design system

Kroger Health
- Performed observational studies with pharmacists and pharmacy techs at Kroger Health, measuring SUS (system usability score) and task timing
- Led service design efforts on a legacy software migration project for Kroger Pharmacy
- Collaborated with research teams and contributed to the design system

Insight

Principal Product Designer

Part of the #ODD2 1 year Design Fellowship
Had the unique opportunity to learn directly from David Hoang (Webflow, Replit) and connect with and mentor other great designers in the fellowship.

On Deck

Design Fellow

Tasked with improving the user experience on a high-volume consumer-facing e-commerce site at Procter & Gamble
Site performance audits and recommendations I made resulted in a 260% increase in site performance 
Saved the company $3.6 million USD in YoY revenue by optimizing a key checkout flow

Procter & Gamble

Lead UX Designer

Redesigned an investment research platform trusted by 360+ investors and hedge funds managing over $5T in assets
The company experienced double-digit client growth following my engagement with them
They were later acquired by Resurgens Technology Partners

This project can be seen on my portfolio site at https://www.lanceweisser.com/verity

Verity

The first project I worked on at Yeti, was designing a 360° evaluation platform for a human centered design agency in Austin.
I also prototyped a Doctor search/appointment scheduling application for a large healthcare organization in the Midwest called Froedert Health.
After that, I led a design project with Getfeedback, a CX company acquired by Survey Monkey a month after our project wrapped up.
Recently I designed a multi-screen Computer Vision powered Dart lounge experience for Punch Bowl Social.

Yeti LLC

Sr Designer

Responsibilities 
• Heuristic analysis of existing experiences      
• Remote and on-site usability research and testing            
• Analyzing quantitative data via GA, Hotjar & Crazy Egg
• Building design teams
• Implementing up to date UX methodology
• Leading, training and implementing hands on user research and usability testing  in emerging markets such as Thailand, Myanmar, SriLanka, Bangladesh and Cambodia 
• Designing responsive web and native applications.  
Accomplishments
1. Implemented usability research and testing in 4 countries
2. Re-designed our job search product experience and saw a 50%
decrease in mobile bounce rates and a 30% increase in engagement overall. 
3. Re-designed our classified listing product to a 3X increase in browsing behavior by 
re-designing the home page and a 2X increase in conversions for our paid listing option
4. Worked with developers to create a design workflow/process which utilizes Sketch, Zeplin and Airbnb's React to Sketch plugin.
5. Created a design language/system and a React component library so the whole development team could access and reuse the components

Rocket Internet SE

Product Design Lead

I led the research and testing efforts for our UX team. This includes mentoring and training our interns, facilitating ideation sessions, creating prototypes and performing usability testing onsite and in the field. In the last few months we have been uncovering some very interesting data patterns in regards to how users  perceive and consume augmented reality experiences on phones and tablets and look forward to learning more in the coming months as we plan our first GV Design Sprint! 
Lately we have been doing a ton of "game storming" using methods like; Crazy Eights, Storyboarding, Silent Critique and Group critique. By my last estimate, we have come up with around 120 sketches in 32 minutes and stuck on 138 dot votes to narrow the sketches down to 4 decisions!  Teaching and facilitating these exercises is part of my plan to subversively evangelize, train and normalize the techniques and methodologies used in the Design Sprints internally so that when we finally get the stakeholders on board it will result in great outcomes and efficient use of time. Will be updating this section as we move forward!

Digital A.I.R Innovation

Sr UX Designer

This was my first design role in a software company and my lack of experience was embarrasing.
Thankfully while here I was mentored by Carsten Schwesig (Project Jacquard, Sony) which made for an intense 3 months of learning and growth as a designer. Telling my friends about my experience later, they said that what I learned in those 3 months was akin to what they learned the whole time they were in art school.

Bidgely

Jr UI/UX Designer

Responsibilities  
• User Research 
• Information Architecture
• Information Hierarchy
• Interaction Design
• Prototyping
• Usability Testing
• User Interface Design 
• Balancing business and user needs
• Delivering wireframes, layouts, mockups and assets 

Accomplishments
Designed more than 30 products  in 5 years across 9 countries.

We do user experience design consultation in the following areas:
• Organization Design 
• iOS and Web App design
• Design Sprints
• Responsive web design 
• UX design mentorship, lecturing, training and workshops

Clients: 
• Host Healthcare - 2020
• Gutenberg Technology - 2020
• The City of Sunnyvale - 2019
• Wonolo - 2018
• Digital Air - 2016
• Replicon at Pivotal Labs - 2015
• Edcast.com - 2015
• NinthDecimal.com - 2015
• CreditIQ.com - 2015
• Active Hours  - 2014
• Daqri.com - 2014
• InnovatorsDNA.com/Cisco - 2013
• NimbleStorage.com - 2012

Weisser Consultation

Senior UX Designer

While I was at Moonblink I executed a full re-brand, a brand new, fully responsive web design, published an infographic that generated over 3M impressions and is now ranked in the top 100 out of over 4,000 in the technology category on Visual.ly.  Founded #WiFiChat on twitter and received over 2M impressions by tapping into the key influencers in the WLAN industry including delegates from WFD,  launched a content marketing strategy, implemented an integrated social media presence,  created mobile friendly  email newsletters, did some link building + SEO, SEM, Analytics, Influencer engagement, Blogging, Networking, MDF, Trade Shows and PR.

Lance Weisser