Katy Lawrence

Katy Lawrence is a professional with extensive experience in commercial strategy, operations, and revenue partnerships in the media industry. Here's what we know about her career:

Current Role

Katy Lawrence currently serves as the VP of Revenue Partnerships at Yahoo! Finance.1 In this role, she is focused on increasing advertising revenue from social video, which she describes as a "big focal point" for 2024.1

Previous Experience

The Wall Street Journal

Prior to her current position, Katy Lawrence worked at The Wall Street Journal (WSJ) in various capacities:

• Director of Commercial Strategy and Operations (2018-2021)3
• Product Sales Director, Strategic Content (2014-2017)3

During her time at WSJ, she was involved in commercial strategy and operations for the publication.

Dow Jones

Katy has also worked in different roles for Dow Jones, the parent company of The Wall Street Journal. One of her notable contributions was her involvement in the WSJ commerce initiative, where she oversaw the content team and set standards for the project.4

Education

Katy Lawrence attended the W.P. Carey School of Business at Arizona State University.2

Professional Focus

Throughout her career, Katy has demonstrated expertise in:

• Sales and commercial strategy
• Financial media
• Business development
• Sponsorship
• Advertising and marketing
• Events5

In her current role at Yahoo! Finance, Katy is particularly focused on monetizing social video content and finding new ways to increase advertising revenue across different platforms.1