Katy Keene

Katy Keene is the Founder and Principal Consultant at Keene Lane Co., a consultancy based in Atlantic Beach, Florida, specializing in marketing operations for small to medium-sized organizations, particularly nonprofits and purpose-driven entities. Since founding the company in 2016, she has focused on enhancing marketing and communication strategies, aligning processes, and integrating software solutions to improve organizational effectiveness and efficiency.12

Professional Background

Katy has a diverse background in marketing and project management. Before establishing Keene Lane Co., she held various roles including:

• Director of Client Solutions at Inspired Perspectives, LLC (2018-2019), where she provided strategic consulting for corporate programs.
• Project Director and Designer at Keene Lane Co. Shop (2016-2022), where she managed custom interior design projects.13

Education

Katy graduated Cum Laude from Florida State University with a Bachelor's degree in Marketing and Management, emphasizing Sales and Customer Relationship Management.1

Expertise

Her expertise includes:

• Marketing Strategy: Developing comprehensive marketing plans tailored to client needs.
• Software Implementation: Specializing in HubSpot integrations to enhance contact management and marketing effectiveness.
• Process Improvement: Streamlining operations to boost productivity and achieve organizational goals.124

Katy's commitment to helping organizations maximize their impact is evident through her strategic approach to marketing operations, making her a valuable asset to her clients.