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Katrina Hatcher
Private Label Manager
Professional Background
Katrina Hatcher is a highly accomplished professional in the retail and e-commerce sectors, renowned for her expertise in management, category management, and product development. With a wealth of experience across multiple organizations, Katrina has made a significant impact in the industry, contributing to the growth and success of leading brands. Currently, she holds the position of Private Label and Wholesale Manager at Greencross Limited, where she oversees the development and strategic direction of private label products, ensuring they meet the highest standards of quality and customer satisfaction. Her role requires a blend of analytical skills, leadership, and market insight, all of which Katrina excels at, allowing her to drive impactful business decisions.
Prior to her role at Greencross Limited, Katrina served as the Business Manager at Pet Circle, one of Australia's leading online pet supply retailers. In this capacity, she demonstrated her strong leadership capabilities, managing various aspects of the business while enhancing operational efficiencies. Her journey in the e-commerce world began as the Private Label Manager at Pet Circle, where she was instrumental in creating a distinct product line that resonated with consumers, contributing to the company's unique market position.
Katrina's impressive career is marked by several key positions, including her tenure as Category Manager for both Fashion Watch Brands, Clocks, and Giftware at JPL Group, as well as Gold, Silver, and Fashion Jewellery at TVSN. Her experience as Category Manager has equipped her with a comprehensive understanding of market trends and consumer preferences, which she has leveraged to optimize product offerings and implement successful marketing strategies. At TVSN, she played a pivotal role in managing diverse product categories, setting benchmarks for both innovation and sales performance.
In addition to her roles at TVSN and JPL Group, Katrina has made a name for herself as a Business Manager at Splash Clinic, where she was responsible for overseeing the clinic’s operations and enhancing service delivery. Her experience spans various industries, showcasing her versatility and adaptability in rapidly changing retail environments. Furthermore, her role as Product Group Manager at Angus & Coote highlights her ability to work across products and manage extensive product portfolios effectively.
Education and Achievements
Katrina holds a Bachelor's degree in Business and Commerce, with a specialization in Management from the University of New England, Australia. Her academic background provides her with the foundational knowledge required to excel in her professional endeavors. The combination of her education and practical experience has equipped her with a robust skill set that includes strategic planning, negotiation, and team leadership.
Throughout her career, Katrina has been recognized for her commitment to driving results and enhancing customer experiences. She is known for her strategic insights and the ability to translate data into actionable strategies, making her a valued asset in any organization. Her dedication to excellence and ability to lead teams effectively have resulted in substantial contributions to the businesses she has worked for, showcasing her passion for fostering growth and innovation.
Achievements
Katrina’s career is filled with noteworthy achievements that highlight her expertise and proactive approach to business. At Greencross Limited, she has successfully launched new private label products that have received positive feedback from customers, reinforcing the brand's reputation for quality and value. Her leadership helped drive significant revenue growth during her time at Pet Circle, where she initiated effective marketing campaigns that positioned the brand ahead in a competitive online marketplace.
During her role as Category Manager at TVSN, Katrina's strategic insights were fundamental in achieving sales results that exceeded company targets. Her ability to spot trends and adjust product assortments in line with consumer demand set a new standard for product management within the organization. Similarly, at JPL Group, her tenure as Category Manager led to enhanced product visibility and improved supply chain operations, demonstrating her multifaceted skills that bridge the gap between product development and market execution.
Overall, Katrina Hatcher’s professional journey is marked by significant contributions to the retail and e-commerce industries. Her exceptional skills in management, category oversight, and market analysis position her as a leader in her field, continually driving growth and success across all the organizations she partners with.