Kathryn Chen

Kathryn Chen is a highly accomplished professional with a strong educational background and a wealth of experience in the fields of marketing, brand management, digital marketing, and corporate analytics. She holds a Master of Business Administration (MBA) from the prestigious UCLA Anderson School of Management, complemented by a Bachelor of Science (B.S.) in Marketing from the Leonard N. Stern School of Business at New York University.

Throughout her career, Kathryn has held key positions in renowned organizations, showcasing her expertise and leadership skills. Currently, she serves as an Associate Brand Manager at Taco Bell, where she plays a pivotal role in shaping brand strategies and enhancing market presence. Prior to this role, she was the Manager of Retailer.com & Digital Marketing at L'Oréal, where she honed her digital marketing skills and contributed to the brand's online visibility.

Kathryn has also garnered valuable experience through various roles during her academic pursuits. She interned as an MBA Summer Associate Brand Manager at Johnson & Johnson, gaining insights into brand management practices. Her time as a Full-time MBA Candidate at UCLA Anderson School of Management further solidified her understanding of business concepts and strategies.

Before delving into brand management, Kathryn Chen explored the realms of corporate marketing analytics at The Estée Lauder Companies Inc. as an Assistant Manager, where she utilized data-driven insights to drive marketing decisions. She also delved into research as a Research Manager focusing on media, content, and technology at Ipsos, showcasing her versatility and adaptability in diverse work environments. Her foundational experience as an Associate Client Analyst at Insights by Kantar equipped her with a robust understanding of market research and client relations.