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Katie Parkes
Head of Social, Global Marketing at Shopify
Katie Jane Parkes is a creative content marketing leader and filmmaker with over a decade of experience in global content marketing and video production.12 She previously held the position of Social Media Lead for Global Marketing at Shopify, where she leveraged her expertise in storytelling and video content creation.
Professional Background
Katie has a diverse background in content marketing and production, with a focus on:
- Video marketing and production
- Social media strategy
- Storytelling and content creation
Her career has included roles such as:
- Founder at Jane Brain Productions
- Senior Producer at various organizations
- Social Media Lead for Global Marketing at Shopify (until May 2023)3
Expertise and Passion
Katie is known for her passion in several areas:
- Storytelling: She emphasizes the importance of narrative in content marketing.56
- Video Production: Katie has spoken about leveraging video to drive revenue in marketing.4
- Content Truthfulness: She advocates for keeping content authentic and truthful in the age of manipulated media.7
Recent Career Update
It's worth noting that Katie's tenure at Shopify ended in May 2023 due to company-wide layoffs.3 Since then, she has been focusing on empowering content marketers, social media managers, and creatives through her experience and expertise.2
Katie Jane Parkes continues to be an influential voice in the content marketing industry, sharing her knowledge and insights on various platforms and media outlets.