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Katie Overdevest
Ecommerce and Marketing Executive | Makeup By Mario (VC) | MAC (ELC) | Fresh and Benefit (LVMH)
Katie Overdevest is an accomplished digital marketing professional and strategic leader with extensive experience in e-commerce and digital marketing. She is currently working as an Ecommerce and Marketing Consultant and Fractional Executive at KRO Ventures LLC, based in New York, NY.24
Professional Background
Katie's career spans various industries, including beauty, luxury retail, and finance. Her expertise lies in digital marketing strategies, e-commerce operations, and growth marketing.
Education
Katie is a graduate of the McIntire School of Commerce, where she concentrated on marketing and finance. She also holds a second major in Media Studies.4
Notable Positions
VP of Global Commerce & Digital Marketing:: Katie has held a leadership role at Makeup by Mario, a renowned beauty brand founded by celebrity makeup artist Mario Dedivanovic.13
Skills and Expertise
Katie is known for her:
- Digital marketing prowess
- E-commerce strategy development
- Growth marketing expertise
- Self-motivation and leadership abilities
Recent Activities
As of January 24, 2024, Katie was actively seeking to hire a growth marketer with DTC (Direct-to-Consumer) experience to join her team.5
Katie Overdevest's diverse background and expertise in digital marketing, combined with her leadership experience in the beauty and luxury retail sectors, make her a valuable asset in the e-commerce and digital marketing landscape.
