Katie McConville

Katie McConville is the Associate Director of Strategy at Earnest, based in the Greater Chicago Area. She has been in this role since June 2022, where she focuses on crafting comprehensive go-to-market strategies that enhance customer engagement and conversion rates. Her responsibilities include developing messaging frameworks for campaigns, leading new business strategy proposals, and overseeing customer research initiatives to inform strategic decisions.12

Professional Background::

• Earnest (Jun 2022 - Present): As Associate Director, she drives full-funnel personalized campaigns and develops cohesive messaging across various channels.
• Rule29 (Jan 2020 - Jun 2022): In her previous role as Senior Brand and Content Strategist, she managed content and design projects, produced strategic content for diverse mediums, and led brand strategy efforts.
• Earlier Roles: McConville has held positions as a Brand and Content Strategist and a Social Media Intern at Rule29 and Dalton Agency, respectively, where she focused on client collaboration, market research, and social media management.1

Education:: Katie holds a Bachelor's degree in Strategic Communication from Flagler College.1

Her expertise spans storytelling across multiple channels including digital advertising, email campaigns, and direct mail, showcasing her versatility in marketing strategy.12