Katie Jokipii

Katie (Jokipii) Cowan is a seasoned marketing professional with over 13 years of experience in brand and performance marketing.1 She has held several leadership positions in both client-side and agency roles, working with prominent consumer brands throughout her career.

Career Highlights

Katie's most recent notable position was as VP of Growth & Retention Marketing at MeUndies, where she worked from October 2021 to August 2022.1 Prior to that, she held significant roles at Dollar Shave Club, including:

• Director of Acquisition & Mass Media (July 2019 - March 2021)
• Senior Manager of Acquisition & Mass Media (March 2018 - July 2019)1

Before her time at Dollar Shave Club, Katie worked at Mindshare for nearly 7 years, progressing from Associate Planner to Partner, Associate Media Director.1

Education and Recognition

Katie holds a BA from the University of North Carolina at Chapel Hill, where she studied at the UNC School of Media and Journalism.1 She has also participated in the Women's Leadership Institute at UCLA Anderson School of Management in 2020.1

Her achievements include:

• Brand Innovators 40 under 40 (2021)
• Adweek CMO Mentee and Rising Mentor (June 2020 - Present)1

Expertise and Approach

Katie is known for her strategic approach to marketing, combining data-driven insights with creative storytelling. Her areas of expertise include:

• Growth marketing
• Brand marketing
• Integrated marketing
• Performance marketing
• Media planning
• Creative management
• Audience segmentation

Currently, Katie works as a freelance Marketing Consultant, leveraging her extensive experience to assist various clients with their marketing needs.1