Katie Firth

Katie Firth is a prominent figure in the Australian advertising industry with over 20 years of experience.12 She is currently the Managing Partner at DDB Group Melbourne, a position she has held since November 2021.23 Prior to this role, Firth served as the National Managing Director for whiteGREY and a WPP AUNZ Melbourne Market Lead.12

Throughout her career, Firth has worked at several top creative agencies, including TBWA, CHE Proximity, Cummins&Partners, and Publicis Mojo.23 Her extensive experience spans across various high-profile clients such as ANZ, Medibank, Jeep, Nissan, Mars Petcare, AGL, and multiple state tourism bodies.12

Firth's work has been recognized at prestigious award shows, including Cannes Lions, Effies, WARC, and D&AD.23 She is also actively involved in mentoring, serving as a mentor in The Trenches program and as a guest speaker for the Institute of Practitioners in Advertising (IPA).3

In September 2023, it was announced that Firth would be joining Dentsu Creative as the Managing Director for its Victorian business, effective November 1, 2023.4 This move demonstrates her continued growth and influence in the advertising industry.