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Katie Evans
Chief Business Development and Communications Officer at Swarm
Katie Evans is the Chief Business Development and Communications Officer at Swarm, a position she has held since May 2021. In this role, she focuses on developing the company's business strategies and overseeing its communications efforts, particularly in the context of decentralized finance (DeFi) and tokenization of assets. Under her leadership, Swarm aims to provide compliant DeFi infrastructure that enables both retail and institutional clients to trade crypto assets alongside traditional financial products.134
Professional Background
Before joining Swarm, Katie Evans served as the Global PR and Communications Manager at eToro from January 2019 to May 2021. There, she managed a global network of PR agencies and was responsible for devising and implementing the company's PR strategy across multiple regions.12 Prior to her tenure at eToro, she worked at the London Metal Exchange, where she held various roles from June 2015 to January 2019, including Senior Marketing Communications and Digital Executive. Her responsibilities included delivering marketing campaigns and managing social media strategies.12
Katie's career also includes experience in PR roles at organizations such as Whizz-Kidz and Jigsaw UK. She holds a degree in History from Newcastle University and a Master's in Public Relations from the University of Westminster.14
Contributions at Swarm
At Swarm, Katie has been instrumental in establishing the company's brand presence through strategic PR initiatives. She emphasizes the importance of positioning Swarm as a thought leader in the DeFi space, focusing on building credibility with major financial media outlets. Her approach includes creating consistent messaging that avoids industry jargon to maintain clarity and accessibility.34
Katie is also actively involved in expanding Swarm's community around its crypto token, SMT, which serves as a marketing tool for their broader offerings in asset tokenization.3
