Katie Ferguson

Katie Ferguson is a seasoned marketing and communications professional currently working as a Senior Business Analyst at Brookfield Properties.13 With over 15 years of experience in various marketing and communication roles, she has developed expertise in several areas:

Professional Background

Katie's diverse professional background includes:

• Senior Business Analyst at Brookfield Properties (current position)13
• Purchasing Agent at The New Home Company Inc.
• Communications Manager at The Surfrider Foundation
• Marketing and Communications Consultant
• Various positions in marketing, PR, and communications at companies like Toastmasters International World Headquarters, John Laing Homes, and The Pollack PR Marketing Group

Skills and Expertise

Katie excels in:

• Branding and storytelling
• Event management
• Traditional and digital media
• Strategic partnerships
• Public relations and promotions
• Analytics and data-driven optimization of content and strategies
• Relationship building
• Communication and marketing plan development
• Content creation
• Brand development
• Project management
• Team leadership
• Social media strategy

Education

Katie Ferguson studied Journalism and Public Relations at California State University, Long Beach.

Current Role

In her role as a Senior Business Analyst at Brookfield Properties, Katie specializes in bridging the gap between software development and effective user engagement.1 She is based in Laguna Beach, CA.2

Professional Interests

Katie is particularly passionate about analytics and using data to optimize content and strategies. She thrives on challenges, enjoys bringing people and ideas together, strategizing, and learning from the outcomes.

Katie Ferguson's LinkedIn profile can be found under the username "katherinedeboer".13