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Katie Ferguson
Business Analyst
Katie Ferguson is a seasoned professional with over 15 years of experience in various marketing and communication roles.
She excels in branding, storytelling, events, traditional and digital media, strategic partnerships, PR, and promotions.
Katie thrives on challenges, enjoys bringing people and ideas together, strategizing, and learning from the outcomes.
She is particularly passionate about analytics and using data to optimize content and strategies.
Her expertise includes relationship building, communication and marketing plan development, content creation, brand development, project management, team leadership, traditional and digital media utilization for brand awareness, social media strategy, and data analysis.
Katie Ferguson studied Journalism and Public Relations at California State University, Long Beach.
Her diverse professional background includes roles such as Business Analyst at Brookfield Properties, Purchasing Agent at The New Home Company Inc., Communications Manager at The Surfrider Foundation, Marketing and Communications Consultant, and various positions in marketing, PR, and communications.
She has a wealth of experience from companies like Toastmasters International World Headquarters, John Laing Homes, The Pollack PR Marketing Group, as well as internships at MPRM Communications and OC Weekly.