Katie Clay

Katie Clay is currently the Manager of the Advertising Performance Academy (APA) at Twitter. She has built a solid career in public relations and advertising, with significant experience in performance management and analytics within the digital advertising space.

Educational Background and Career::

• Katie holds a degree in Advertising from the University of Georgia, where she earned her ABJ (Bachelor of Arts in Journalism) degree.
• She has been with Twitter for over eight years, where she has contributed to various initiatives aimed at enhancing advertising performance and effectiveness.1

Professional Skills::

• Her expertise includes public relations, digital marketing, and analytics, which are essential for driving successful advertising strategies in a fast-paced environment like Twitter.
• Katie is known for her collaborative approach and ability to work effectively with cross-functional teams to achieve business objectives.

Social Media Presence::

• On social media, Katie is active on platforms like X (formerly Twitter), where she shares insights related to her professional journey and engages with the advertising community.1

Katie's combination of education, extensive experience in advertising, and her role at Twitter positions her as a knowledgeable leader in the field of advertising performance.