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Katie Boyer
Product Marketing Expert in Climate Tech | Messaging & Positioning, GTM Strategy, Project Management
Katie Boyer is currently the Senior Product Marketing Manager at Carbon Direct, a role she has held since July 2022. In this position, she focuses on creating positioning frameworks and go-to-market (GTM) playbooks for various products within the company.45
Background and Experience
Before joining Carbon Direct, Katie gained valuable experience at several well-known companies:
- Thumbtack
- OpenTable
- Goodreads
Her diverse background in product marketing has equipped her with skills in event planning, social media management, and the creation of marketing materials.24
Education
Katie holds a degree from California Polytechnic State University-San Luis Obispo, which has contributed to her expertise in the field.6
Current Role
In her current role at Carbon Direct, Katie is responsible for:
- Developing marketing strategies
- Managing product launches
- Collaborating with cross-functional teams to enhance product visibility and market penetration.14
Katie is based in Oakland, California, and has expressed her readiness for new opportunities as of July 2024, after serving as the first Product Marketer at Carbon Direct for two years.3
