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Katie Amys
Partnership Activation at Minnesota Wild
Professional Background
Katie Amys is a dedicated marketing and partnerships professional with extensive experience in the sports and entertainment industry. She currently serves as the Partnership Activation Coordinator for the Minnesota Wild, where she plays a vital role in developing and executing partnership strategies that enhance the overall fan experience and build relationships with corporate partners. Katie has built her career on a foundation of strong marketing principles and project management skills, making significant contributions to every organization she has been a part of.
Before joining the Minnesota Wild, Katie was instrumental in the success of the Minnesota Super Bowl Host Committee, where she focused on partnerships and marketing initiatives that ensured the event's success and highlighted the local community. Her expertise in managing partnerships and creating impactful marketing strategies has made her a sought-after professional in her field.
Katie's career began at Northwestern University, where she honed her marketing skills as a Marketing Graduate Assistant at the Norris Center within the Student Affairs department. This role allowed her to blend her academic knowledge with practical experience, setting the stage for her future endeavors in marketing and project management. She later ventured into consulting with JAKA Consulting Group, utilizing her analytical skills to offer marketing and project management solutions tailored to clients’ needs.
Katie also has an impressive background with The Coca-Cola Company, where she held multiple positions, including District Sales Manager and Market Development Manager. In these roles, she demonstrated exceptional leadership abilities and strategic thinking by leading sales initiatives and executing marketing campaigns that maximized brand visibility and profitability.
In addition to her corporate experience, Katie has worked with various organizations, including Northwestern University Athletics, I Imagine Studio, and SportQuest Skating Academy, further broadening her skill set in marketing, business development, and community engagement.
Education and Achievements
Katie Amys has a well-rounded educational background, having studied at Northwestern University, where she earned both her Bachelor of Arts (B.A.) and subsequently her Master of Science (M.S.). This solid educational foundation has empowered Katie with the theoretical knowledge and practical skills necessary to excel in the competitive field of marketing and business development. Her studies at such a prestigious institution provided her with a rich learning environment, where she was able to collaborate with peers and faculty alike, fostering a spirit of creativity and innovation.
Throughout her educational journey, Katie participated in various events, projects, and internships that allowed her to apply her knowledge in real-world scenarios. This hands-on experience provided her with unique insights into the workings of effective marketing strategies, which she continues to leverage in her career.
Key Achievements
- Minnesota Wild Partnership Activation: Successfully developed and implemented creative strategies to engage and retain corporate partners, enhancing brand visibility and maintaining positive relationships.
- Super Bowl Success: Contributed to the successful execution of marketing initiatives during one of the biggest sporting events, showcasing the local community to a national audience.
- Coca-Cola Sales Leadership: As a District Sales Manager, led initiatives that boosted sales and market share, establishing strong relationships with clients and driving the company's vision forward.
- Diverse Industry Experience: Gained substantial experience across various sectors including sports, entertainment, and corporate marketing, providing a comprehensive understanding of brand development and market dynamics.
Katie Amys stands out as a committed professional whose dedication to marketing and partnerships continues to shape her career positively. Her various roles in leading organizations and her contributions to high-profile events such as the Super Bowl reveal her capability to impact audience engagement through marketing excellence.
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