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Melissa Silberman
Director, Partnership & Community Activation at Atlanta Hawks
Professional Background
Melissa Silberman is a prominent professional in the field of sports management, known for her extensive experience and dedication to partnership and community activation in the world of athletics. Currently, she serves as the Director of Partnership & Community Activation at the Atlanta Hawks, a major basketball team in the NBA. In this role, she is instrumental in creating and fostering relationships between the organization and the community, ensuring that the Atlanta Hawks not only succeed on the court but also make a meaningful impact off of it. Melissa’s career history reflects her deep commitment to enhancing the fan experience and driving engagement through innovative marketing strategies.
Throughout her tenure with the Atlanta Hawks, she has progressed through various roles, from her earlier position as Director of Partnership Activation to Sr. Manager of Partnership Marketing. Each step in her career highlights her exceptional ability to build and maintain key partnerships that benefit both the team and its community. Her expertise in partnership activation mirrors a strategic mindset that seeks to leverage collaboration for broader impact.
Prior to her successful career in the NBA, Melissa gained invaluable experience by working with the Miami Dolphins and Hard Rock Stadium. Here, she held several pivotal roles, including Senior Manager of Partnership Activation and Account Manager of Partnership Activation & Retention. Not only did she serve in leadership positions, but she also began her career at the Miami Dolphins as a Staff Assistant in Client Services, learning the ropes and developing her skills in a high-pressure environment. This foundation has undoubtedly contributed to her current success in her role with the Atlanta Hawks.
Education and Achievements
Melissa Silberman obtained her educational qualifications at the University of Florida, where she pursued a Master of Science (M.S.) and a Bachelor of Science (B.S.) in Sport Management. The comprehensive curriculum and practical experiences offered by the University of Florida have equipped her with a solid knowledge base and the necessary skills to excel in the sports industry. During her studies, she engaged in hands-on experiences that would later influence her career choices and success.
Her educational journey was enriched by various internships during her time at the University of Florida Athletic Association, where she served as a Student Intern for the Football program and the Office of Student Life. These positions allowed her to gain firsthand experience in the operational aspects of sports management and community engagement, shaping her understanding of the dynamics of sports marketing and partnership development. Furthermore, her role as a Student Manager at the Reitz Union Hotel presented her with an opportunity to hone her customer service skills, which are crucial in her current endeavors.
In addition to her critical roles at the Atlanta Hawks and Miami Dolphins, Melissa's experience at the Reitz Union Hotel as a Front Desk Agent further enhances her capabilities in customer relationship management, providing her with a unique perspective on customer service excellence in the hospitality industry.
Achievements
Melissa Silberman's journey in sports management is marked by several commendable achievements. As Director of Partnership & Community Activation at the Atlanta Hawks, she has demonstrated remarkable skill in designing and implementing creative partnership strategies that resonate with fans and local communities alike. Her contributions have significantly enhanced the brand image of the Hawks, creating a robust sense of community around the team.
Moreover, her advancement through the ranks at both the Atlanta Hawks and Miami Dolphins showcases her unwavering commitment to professional growth and excellence in partnership management. Melissa’s ability to drive revenue and engagement through innovative marketing strategies has set her apart in a competitive field.
In recognition of her work in the sports industry and her role in community activation, Melissa is often sought after for speaking engagements and contributions to discussions about the intersection of sports, marketing, and community engagement. Her passion for empowering communities through sports is evident in every project she undertakes, making her a respected figure among colleagues and community partners. Overall, Melissa Silberman is a dynamic leader in sports management whose career trajectory serves as an inspiring example for aspiring sports professionals. Her rich background in partnership activation and community engagement reflects her dedication to not only advancing her career but also enriching the lives of those around her.
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