Katia Baires

Katia Baires is a Digital Marketing Strategist and Content Producer at Lumir Marketing, where she focuses on helping brands in the lifestyle, wellness, and conscious sectors enhance their presence on social media platforms, particularly Instagram. Her role involves developing strategies, providing coaching, and managing brand campaigns to effectively engage audiences and promote brand values.123

With a strong background in social media marketing, Katia has previously worked with organizations such as the National Association of Cannabis Businesses and Leafly. Her experience spans various aspects of digital marketing, including influencer management and content creation.5 She is passionate about assisting brands in achieving their marketing goals through tailored strategies that resonate with their target audiences.14