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    Kathy Burrows

    CIO and CEO - Chief Innovation and Energy Officer at Sold Out Seating: Preparing YOUR Sports Sales Team to Sell and Lead for the 20's & Beyond

    Professional Background

    Kathy Burrows is an innovative leader and passionate advocate for developing the next generation of sports sales teams. As the owner of SOS (Sold Out Seating), Kathy has dedicated her career to empowering sales professionals to shift their focus from merely selling tickets to creating memorable experiences for families and businesses. With a unique approach that emphasizes relationship building, strategy, and execution, she believes that investing in talent is crucial for the future success of sports organizations. Kathy's philosophy centers around the idea that the sales staff is the backbone of any team's outreach and engagement, and her role is to nurture this talent to expand their capabilities.

    Her journey in sports sales has been nothing short of remarkable. Kathy has accumulated extensive experience working with notable organizations such as the Cleveland Indians, Madison Square Garden, and the WNBA. In each of these roles, she has been pivotal in enhancing sales training programs and mentoring emerging sales leaders. Kathy's commitment to continuous improvement is evident in her hands-on approach, where she actively engages with her team to better understand their challenges and triumphs.

    Education and Achievements

    Kathy's educational background is rich in leadership and management studies. She pursued her Master's degree at Fort Hays State University and further honed her skills in leadership, nursing, and management at the Mbjohnson School of Nursing. This diverse educational foundation has equipped her with a unique perspective on leadership, allowing her to effectively mentor her teams and guide them toward achieving greater success.

    Throughout her career, Kathy has held various significant positions in the sports industry, demonstrating her commitment to developing talent and fostering strong organizational culture. Her role as President and CEO of SOS has allowed her to cultivate an engaging environment where sales professionals can thrive and innovate. Kathy has a proven track record of working closely with organizations like the Cleveland Indians to design and implement comprehensive sales strategies that drive results.

    Notable Achievements

    Kathy Burrows has made countless contributions to the sports sales industry through her strategic insights and transformative leadership style. As the owner of SOS, she has created a platform that prepares sales teams for the challenges and opportunities of the modern sports landscape. Her belief that we should not just sell tickets but rather create lasting memories resonates deeply within her methodologies and practices.

    Kathy has also served as a consultant with various organizations, including the WNBA and NBA, where she provided expert guidance on ticket sales and sponsorship development. Her involvement in these high-profile teams showcases her deep understanding of the sports business and her ability to drive engagement through strategic partnerships.

    A past board member of WISE, Kathy is also committed to the advancement of women in sports and entertainment, further reflecting her dedication to cultivating a well-rounded and inclusive atmosphere within the industry. Through her efforts in training and mentorship, Kathy is not only influencing the present sales team landscape but is also laying the groundwork for future leaders in sports sales.

    In addition to her impressive career achievements, Kathy actively shares her insights and experiences through her blog on the SOS website, reinforcing her position as a thought leader in the industry. Her commitment to coaching extends beyond traditional boundaries; she is always available for her team, ensuring that their development is a continuous journey rather than a one-off training session.

    Kathy believes in the power of experiences and the role they play in meaningful sales strategies. As she says, 'Unless you're sold out, you need Sold Out Seating!' and it is this mantra that has driven her success and the success of her teams. This approach to business not only enhances sales but also builds community, fosters connections, and creates unforgettable moments for sports fans and businesses alike. Kathy's passion for developing leadership is contagious and has positioned her as a key player in redefining sales strategies in the sports industry.

    For anyone looking to elevate their sales teams and transform their approach to sports sales, Kathy Burrows and SOS promise to deliver dynamic strategies that resonate in today’s market. Her vision of empowering sales professionals to go beyond their roles and truly lead, inspire, and create experiences is clear, and her impact continues to shape the future of sports sales for years to come.

    Related Questions

    How did Kathy Burrows develop her unique approach to sports sales and leadership development?
    What inspired Kathy Burrows to focus on creating memorable experiences rather than just selling tickets?
    In what ways has Kathy Burrows contributed to the advancement of women in the sports industry?
    What are some of the key strategies Kathy Burrows utilizes to empower her sales teams at SOS?
    How does Kathy Burrows adapt her training methods to meet the evolving needs of the sports industry?
    What role does Kathy Burrows see herself playing in the future of sports sales and management?
    How has Kathy Burrows' educational background influenced her leadership style in the sports industry?
    What notable outcomes have resulted from Kathy Burrows' work with organizations like the Cleveland Indians and Madison Square Garden?
    How does Kathy Burrows balance her role as a trainer and mentor while actively participating in sales?
    Kathy Burrows
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    Location

    Goodyear, Arizona