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Tiffany Reaves
Head of Marketing, New York Knicks at MSG Sports Corp.
Professional Background
Tiffany Reaves is a highly accomplished and results-oriented sports industry generalist who has dedicated her career to the world of sports and entertainment. With a strong foundation in marketing and a passion for systems, Tiffany has successfully held several pivotal roles that have significantly contributed to the corporate social responsibility initiatives at major sports franchises. Presently, she serves as the Senior Director and Head of Marketing for the New York Knicks at Madison Square Garden Sports Corp. In this influential role, Tiffany is strategically driving marketing efforts and enhancing the brand visibility of one of the most iconic teams in the National Basketball Association (NBA).
Tiffany's career is marked by her commitment to social impact and fan engagement. Her previous positions in the New York Knicks organization include Senior Director, Social Impact & Fan Engagement, and Director of Community Relations, where she focused on harnessing the team's platform for positive social change and fostering deeper relationships with fans and the community. Her work in these areas has not only elevated the Knicks' brand but has also resonated with fans who appreciate the team's commitment to making a difference.
In addition to her impressive roles within the New York Knicks, Tiffany has actively participated in various leadership programs, serving as a 2021 Fellow at 92Y Women inPower. This prestigious fellowship reflects her leadership qualities and her dedication to empowering women in the sports industry. Furthermore, she was a 2018 Fellow at the Council of Urban Professionals, where she honed her skills and expanded her professional network.
Tiffany's early career in the industry also includes significant contributions to Haddad Brands as the Global Marketing Manager for Levi's Kids and various roles with the Madison Square Garden Company. She began her journey in sports marketing as an intern with the MSG Sports Executive Office and has progressively advanced through the ranks, showcasing her determination and expertise in each position.
Education and Achievements
Tiffany Reaves has built a solid educational foundation that underpins her successful career in sports management and marketing. She holds a Master’s Degree in Sport Management from Columbia University in the City of New York, a well-respected program that has equipped her with the necessary skills to excel in her field. Prior to obtaining her master’s degree, Tiffany earned her Bachelor’s Degree in Health, Recreation & Tourism Management from George Mason University, where she laid the groundwork for her understanding of the sports and recreation sectors.
Throughout her career, Tiffany has cultivated a reputation for being efficient and results-oriented, traits that are highly valued in the fast-paced sports industry. Her extensive experience in marketing and community relations, paired with her genuine passion for sports and philanthropy, has allowed her to leave an indelible mark on every organization she has been part of.
Achievements
Tiffany's career achievements are a testament to her hard work, commitment, and innovative thinking. Among her most notable accomplishments is her ascent to the role of Senior Director, Head of Marketing with the New York Knicks at Madison Square Garden Sports Corp., where she leads a talented team in crafting compelling marketing strategies that engage fans both in-person and digitally.
Her tenure as a Senior Director of Social Impact & Fan Engagement has transformed how the Knicks connect with their community, driving initiatives that not only engage fans but also support various social causes. Tiffany's ability to blend marketing strategies with community engagement has established the Knicks as a leader in corporate social responsibility within the sports industry.
Furthermore, her participation in impactful fellowships, such as 92Y Women inPower and the Council of Urban Professionals, underscores her dedication to professional development and networking with like-minded individuals committed to diversity and inclusion in the workplace.
Overall, Tiffany Reaves continues to be a prominent figure in the sports marketing landscape, leveraging her skills in advocacy, marketing, and community engagement to push boundaries and foster connections that enhance the game of basketball and benefit the communities that support it.
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Clay is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Clay centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
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- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.
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