Katherine Ledesma

Katherine Ledesma is a marketing professional with over 12 years of experience in brand management, specializing in skincare, spa, fine fragrance, and luxury goods industries with a focus on heritage brands like L'Oréal, Shiseido, Carita, Decléor, Bvlgari, Asprey, and fine fragrance categories such as Cartier and Balenciaga.

She excels in customer-centric marketing strategies aimed at enhancing brand equity and driving business growth through multi-channel distribution.

Katherine's expertise lies in integrated brand strategy, product portfolio management, PR strategy, social media strategy, and digital marketing. She possesses soft skills including emotional intelligence (EQ), effective communication, leadership, agility, and critical-thinking.

Her educational background includes a Master of Science (M.S.) in Integrated Marketing & Brand Management from New York University, a Master of Arts (M.A.) in International Relations & Diplomacy from Schiller International University in France, a Bachelor of Arts (B.A.) in Italian Language, Literature, Art History & Film from Rutgers University, and a year-long study abroad program in Italy at Università degli Studi di Firenze.

Katherine Ledesma has held various key positions in organizations, including her current role as Director of Global Marketing at ECRU New York. She has previously worked as Brand Manager for Decléor & Carita at L'Oréal, Marketing Manager for Decléor & Carita at Shiseido, and Associate Marketing Manager for Decléor & Carita also at Shiseido. Furthermore, she has experience as a Marketing Manager at Asprey of London, Marketing Consultant at Symrise for fine fragrance, Business Development Volunteer (Marketing Teacher) at Peace Corps in Ukraine, and Operations Supervisor at Bulgari.

Katherine Ledesma's professional background is complemented by her international experience, having worked and studied in Spain, Italy, France, and Ukraine.