Darin Kotalik

Darin Kotalik is a proficient professional with a strong background in product marketing, channel marketing, and business analysis. He excels in developing and executing go-to-market strategies for B2B SaaS and API-based cybersecurity, AI/ML, observability, and analytics platforms.

His leadership skills shine as he leads global teams in formulating launch plans, communications campaigns, and go-to-market strategies with a keen analytical perspective and customer-centric approach.

Darin takes charge of all product marketing activities, including defining and implementing content strategies, product positioning, marketing campaigns, product launches, and content creation, as well as providing sales and partner training.

He leverages his expertise to craft partner programs that drive revenue growth through targeted channels by defining and targeting segmented markets and creating sales enablement strategies for scalable campaigns.

Market research and competitive analysis are integral to Darin's approach as he identifies segmented markets, personas, and market opportunities to fuel growth through targeted and scalable marketing campaigns.

His content creation skills are honed in creating comprehensive content and communication strategies, encompassing sales enablement materials, playbooks, technical and light papers, videos, media briefs, and case studies.

In the realm of product management, Darin leads feature prioritization, roadmap strategy, and resource management, overseeing EPICs, defining features, and ensuring flawless execution of feature delivery utilizing Jira Agile methodology.