Katherine Meyerdirk

Katherine Dickens Meyerdirk is a professional excelling in roles merging brand strategy with growth marketing, known for simplifying complexity and valuing authenticity and leadership.

With expertise in leading marketing teams and translating brand positioning into consumer campaigns, she enjoys writing creative briefs and collaborating with creative teams for execution.

Thriving in dynamic environments driven by data and high expectations, Katherine is a first-generation college and MBA graduate with a bias for action and a focus on customer-centric solutions.

She has a passion for problem-solving and enjoys managing teams, creating growth plans, exceeding sales targets, presenting ideas, and striking a balance between big-picture strategies and immediate tasks.

Combining experience in brand consulting, advertising agencies, and a Fortune 100 marketing department, Katherine brings a comprehensive perspective to marketing decisions, emphasizing ROI while upholding brand values.

Her expertise spans brand management, brand strategy, product positioning, audience segmentation, integrated marketing, optimization, social media, digital marketing, influencer marketing, SEO, creative brief writing, agency management, and product marketing across various industries like Life Insurance, Financial Services, Retail, Restaurants, and Higher-Education Branding.

Katherine has a background in direct-to-consumer distribution, B2C, B2B, and B2B2C marketing, with experience presenting to large groups and effectively communicating with all management levels.

She holds an MBA with a Marketing Concentration from The University of Iowa Tippie College of Business, complementing her academic background in Communications Studies and English Literature from Furman University.

Currently serving as the Head Of Product Marketing at Matic, Katherine has previously held notable positions such as Marketing Director for Direct-to-Consumer Life Insurance and Partnership Expansion at Nationwide, and Marketing Director for Internal Creative Agency in Financial Services at Nationwide. She also has experience in advertising and branding firms including The Integer Group, Ologie, Engauge, and SBC Advertising.

Katherine Dickens Meyerdirk's comprehensive skill set and diverse experience make her a valuable asset in driving marketing strategies, fostering team collaboration, and achieving business growth.