Tara Wacks

Tara Wacks is a digital health marketing leader with extensive experience in strategic marketing and leadership roles in the healthcare industry.1 She currently serves as the Head of Marketing at Better Health and previously held the Head of Marketing position at Fern Health from 2019 to 2021.1

Professional Background

Her professional experience includes:

• Current Role: Head of Marketing at Better Health (April 2022 - Present)1
• Previous Role: Head of Marketing at Fern Health (2019 - 2021)1
• Notable Past Positions:
  • VP Integrated Marketing at About.com
  • Vice President, Ad Product & Strategy at SHE Media
  • Senior Director roles at WebMD (2005-2014)1

Professional Expertise

Wacks is a mission-driven strategic leader specializing in:

• B2B & B2B2C marketing
• Brand strategy
• Integrated marketing
• Account management
• Product marketing
• Sales enablement
• Data-driven insights12

Achievements

She has received several notable recognitions, including:

• Top Corporate Musculoskeletal Program (October 2020)
• Finalist for Best Branded Content Program at Digiday Publishing Awards (February 2017)1

Wacks holds certifications from The Trade Desk, Inc. and has a strong background in developing high-engagement patient and consumer programs across digital health platforms.1