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Katherine Chan
owl mascot handler (@duolingo) | AdAge Leading Women 2024
Katherine Chan is the Marketing Director at Duolingo, where she has been leading the company's social media and influencer strategies since January 2022. Her role involves overseeing community management, influencer relationships, and marketing campaigns, particularly focusing on the brand's distinctive and humorous social media presence, which prominently features its mascot, Duo the owl.145
Before joining Duolingo, Chan held significant positions at major companies. She served as the Communications Director at Facebook from July 2019 to December 2020 and was involved in various marketing roles at Tesla, including Head of Marketing & E-commerce and Senior Project Manager in the Office of the CEO. Additionally, she worked at Red Bull, where she was the Global Head of Audience Development and Global Head of Social Media, significantly contributing to the brand's social media success.1234
Chan's educational background includes studies at prestigious institutions such as Brown University and Freie Universität Berlin, among others. Her diverse experience in marketing and communications has positioned her as a key player in shaping Duolingo's engaging and innovative social media strategies.14