Kate Wik

Kate Wik is an accomplished executive with a diverse background in Marketing and Advertising, boasting over 20 years of experience working for award-winning advertising agencies and a Fortune 500 company.

She recently took on the role of Chief Marketing Officer at the Las Vegas Convention and Visitors Authority (LVCVA), where she is tasked with promoting Las Vegas as a premier leisure and business destination.

Kate's areas of expertise include Brand Building, Portfolio Marketing Strategy and Management, Business Development, Campaign Implementation and Optimization with a focus on ROI, Consumer Research, Consumer Experience Management, and Integrated Planning across Traditional, Digital, and Social Media platforms.

Her educational background includes a BA in Political Science, Latin American Studies, and Spanish from the University of Arizona.

Prior to her current position, Kate held notable roles such as Senior Vice President of Marketing Strategy, Senior Vice President of Brand Marketing, and VP of Marketing at MGM Resorts International. She also gained valuable experience at advertising agencies like Cramer Krasselt, GM Plumbing, TBWA Chiat Day, and Ketchum.

Kate Wik's exceptional track record and expertise make her a top professional in the marketing and advertising industry, with a strong focus on promoting and elevating brands effectively.