Kate Saunders

Kate Saunders is a strategic and driven leader with over 20 years of experience in product development, merchandising, and brand strategy. Her industry expertise is rooted in the performance fashion, athletic, and technical apparel sectors, and she has worked with specialized retail, mass distribution, and direct-to-consumer markets. Kate's educational background includes a Bachelor's of Arts in Political Science and Government from the University of Colorado at Boulder and studies at Pepperdine University.

Kate's professional experience includes various leadership roles at Spyder Active Sports, where she served as VP of Merchandising and Design, Director of Merchandising, Product Line Manager, and Customer Service Manager. She also held the position of Director of Merchandising at Brandbase before joining Gaiam as a Director of Apparel Merchandising and later as the VP of Merchandising. Now working as a Merchandise Strategy and Brand Consultant, Kate leverages her global and domestic industry experience to provide expert analysis, trend forecasting, and marketing guidance to her clients.

Kate's impressive track record of achieving sales and financial goals while building brand and product awareness is emblematic of her innovative approach to team leadership. She is known for promoting a collaborative and supportive environment and implementing clear organizational and process standards to facilitate successful product launches. Additionally, Kate excels at creating key account relationships, making her an asset to any team.