Kate Rees

Kate Rees is the Marketing Manager at Sportsgirl, a prominent Australian fashion retailer. She has garnered recognition in the industry, being named Ragtrader's number one fashion marketer of the year in 2020. Rees began her career as a graphic designer in advertising before transitioning into marketing within the retail sector, notably working at The Sportscraft Group, which includes various brands such as Sportscraft and Lacoste.12

Throughout her career, Rees has navigated significant changes in the retail landscape, particularly during economic downturns that impacted sales and marketing strategies. After Naomi Milgrom acquired Sportsgirl, she played a crucial role in revitalizing the brand by injecting energy and cash flow, which allowed her to expand her focus into marketing.1 Rees emphasizes the importance of innovation and confidence in her work, having had to prove herself in a predominantly male-dominated environment early in her career.1

In addition to her role at Sportsgirl, Rees has held positions such as Creative Manager at Sussan Corporation and Head Graphic Designer at other companies within the retail sector.3 Her experience reflects a strong background in both creative and strategic marketing, making her a key figure in shaping the brand's identity and outreach efforts.