Prue Thomas

Prue Thomas is an experienced marketing executive currently serving as the Marketing & Digital Director at Strandbags, a position she has held since October 2022.1 With a career spanning over two decades in the retail and fashion industry, Prue has established herself as a strategic leader focused on customer-centric success and commercial excellence.

Career Highlights

Prue's professional journey includes several notable positions:

• General Manager - Marketing, E-Commerce & Digital at OrotonGroup (January 2020 - October 2022)
• General Manager APAC and Marketing Director (APAC) at UNiDAYS (December 2017 - January 2020)
• Senior Group Brand Experience Manager at Westfield (April 2014 - May 2017)
• Group Marketing Director - Australia at TOPSHOP TOPMAN AUSTRALIA (March 2013 - April 2014)
• Senior Marketing Manager - ASOS Global (Australia) at ASOS.com (June 2012 - March 2013)
• Head of Marketing at TOPSHOP TOPMAN (January 2001 - February 2007)1

Expertise and Approach

Prue is known for:

• Delivering compelling customer-focused campaigns
• Driving meaningful conversations using relevant digital and physical platforms
• Possessing a strategic mindset and motivation to drive change through innovation
• Thriving in fast-paced environments with high-performance teams1

Education

Prue completed a Marketing Week Mini MBA with Mark Ritson in Marketing in 2018. She also attended the University of Queensland from 1993 to 1995.1

International Experience

During her time at Oroton, Prue played a crucial role in launching the brand in the US and UK markets, even amid the challenges of a global pandemic. She has demonstrated expertise in tailoring marketing strategies for different international audiences, particularly in navigating the nuances between Australian and US markets.2

Prue Thomas's LinkedIn profile can be found at https://au.linkedin.com/in/prue-thomas-ab31374, which reflects her extensive experience and current role in the retail and marketing sectors.1