Kate Paulin, an experienced marketing professional, has a proven track record of creating data-driven consumer strategies that drive product growth and marketing development for executives and organizations in both B2C and B2B sectors. With a multi-faceted background that spans the analog and digital eras of marketing, Kate is an expert in brand strategy, mission-driven marketing, customer insights and trends, UX research, brand positioning, architecture, consumer journey, customer segmentation, marketing tech, and media measurement and analytics. Her expertise in these areas contributes to her ability to consult on brand purpose and belief systems, campaign planning, and creative development.

Throughout her career, Kate has held several executive positions at leading companies such as Lippe Taylor, Chief, KATCH strategy, Seiden, 360i, and Hall & Partners Europe, where she served as SVP and Global Head of Insights and Planning. She has also worked as a media planner at Universal McCann and an FT Paid Media Intern at Campbell Mithun. She studied at the University of Minnesota Twin Cities, where she obtained a Bachelor of Arts degree in Journalism and Mass Communication, and also spent some time studying at the Universidad de Sevilla.

Kate's areas of specialization include brand consulting, people, and project management, social listening, quantitative and qualitative research, fast data, and big data analysis. She is also well-versed in thought leadership and public speaking, making her a great asset to any organization looking to stay ahead of the curve.