George Brown College

Dalhousie University

Freelance Marketer

Freelance

- Lead and managed multiple client accounts, acting as point of contact 
- Lead a large QSR client in highly competitive environment and acted as team-lead for junior client service members 
- Acted as strategic, disciplined thinker who provided creative, strategy and media briefs, and assisted in the overall creative direction and media execution of each campaign
- Managed complex timelines and budgets for all campaigns 
- Focus included building strong relationships with clients based on listening, understanding and problem solving
- Identified and achieved against KPIs, overseeing all reporting and coordination with internal teams
- Managed the launch of a 2nd major QSR product in the Canadian market

Bob's Your Uncle (BYU Agency)

Account Supervisor

Account Manager

Oversaw all aspects of media opportunities within the planning process through to final execution, including research, negotiation, contract development and detailed follow-up with appropriate team members
Developed in-depth knowledge of assigned clients, including detailed category, product and competitive landscape knowledge 
Developed and presented all media plans
Worked closely with internal teams, including members of Traffic and Analytics, Social, Print and SEM; provide teams with client insights, goals and strategies, and managed all communications, plans, assignments and projects within teams  
Accessed appropriate media research reports, evaluated/analyzed media opportunities and made recommendations to clients; involved collaborating with internal buying teams, fielding solicitations from outside media sources and determining whether ideas/proposals merited recommendation to clients
Lead and organized creative media development sessions
Prepared, with Traffic & Analytics teams, timely, relevant and meaningful pre and post-buy reports

Assisted all members of the client service group in the acquisition of knowledge regarding the client business
Assisted in ensuring billing process is completed on time and is accurate and within approved budget (including BCRs)
Assisted in the development of reports to support all CS Team members (e.g. Competitive monitoring, page positioning, etc)
Assisted in the evaluation of media opportunities and the development of any recommendations to clients
Assisted in the preparation and issuance of media plans
Proof read all communication, data entry and documents to ensure accuracy and quality
Interacted with media suppliers to gain knowledge of their offerings and solutions 
Assisted in the preparation of pre and post reports
Completed Google's Digital University Training 
Participated in the Young Lion's media competition two years in a row

Kate Levitt