Kate DiLeo

Kate DiLeo is a branding and messaging expert based in Minneapolis, Minnesota. She is the Founder and CEO of Kate DiLeo Branding and the creator of The Brand Trifecta, a proprietary approach that focuses on developing messaging strategies aimed at converting prospects into customers. DiLeo describes herself as an "accidental brand strategist," having initially pursued a PhD in Anthropology before discovering her passion for branding during her early sales career. This experience led her to develop effective communication techniques that prioritize engaging conversations over complex storytelling.13

Her professional journey includes significant roles such as:

• Founder + CEO of The Brand Trifecta since January 2023, where she helps companies create compelling brand conversations that drive revenue.12
• Brand Architect at Kate DiLeo Branding, where she has been active since 2011, focusing on clarifying brand messages to enhance customer engagement and conversion rates.13
• Mentor and Workshop Speaker for various accelerator programs, including Expert Dojo and FedTech, where she teaches startups how to build effective brands.13

DiLeo emphasizes the importance of straightforward messaging that resonates with target audiences, advocating for a brand strategy that simplifies the buying process for customers. Her work has reportedly helped over 300 companies improve their branding and messaging to achieve better business outcomes.23