Katarina Karlberg Oppenheim

Katarina Karlberg Oppenheim is an experienced ecommerce professional currently serving as the Director of Site Experience & CRO at Madewell.1 With over 14 years of experience in digital product management, she has established herself as a leader in the field of ecommerce and customer experience optimization.1

Professional Background

Katarina's career spans more than 17 years in the ecommerce and project management industry. Her expertise lies in digital product management, with a focus on enhancing site experience and conversion rate optimization (CRO) in her current role at Madewell.1

Education

Katarina holds a Bachelor's degree from the Fashion Institute of Technology1, which likely provides her with valuable insights into the fashion retail industry that she now works in at Madewell.

Current Role

As the Director of Site Experience & CRO at Madewell, Katarina is responsible for:

• Overseeing the user experience of Madewell's e-commerce platform
• Implementing strategies to optimize conversion rates
• Analyzing customer behavior and preferences to improve site performance
• Collaborating with various teams to enhance the overall digital shopping experience

Location

Based on the available information, Katarina is located in the San Francisco Bay Area.23 This places her in close proximity to many tech and e-commerce companies, which may contribute to her expertise in digital product management and ecommerce optimization.

Katarina Karlberg Oppenheim's role at Madewell and her extensive experience in ecommerce make her a notable professional in the field of digital retail and customer experience optimization.