Kat Lam

Kat Lam is a seasoned professional with vast experience working with clients across various industries in the field of innovation, brand strategy, qualitative research, ethnography, cultural analysis, and trend forecasting. She holds a Bachelor of Arts degree in Sociology from Princeton University and brings with her extensive knowledge and skills in analyzing consumer trends and behavior. Her previous roles include Vice President at Infinia Foresight, Senior Manager at Faith Popcorn's BrainReserve, Technology Analyst at Datamonitor, and Experience Modeler at Sapient.

Currently, she serves as the founding Principal at FATHOM+HATCH where she leads a team of experts in helping organizations drive growth, innovation, and brand strategy through ethnographic research and cultural analysis. Her passion for trend forecasting and innovation has propelled her career in the industry and has made her an authority in her field.