Kat Fergerson

Kat Fergerson is the Head of Partnerships at Ashby, a role she took on in 2023.12 With a background in marketing and partnerships, Kat brings a unique perspective to her position at Ashby, a company in the HR tech space that focuses on serving talent leaders and the recruiting community.1

Professional Background

Before joining Ashby, Kat had experience in various roles:

• She worked as a head of marketing for a DEI tech company.1
• She has experience launching new revenue streams through digital innovation at adidas.1
• Kat was involved in building Bird's partner ecosystem marketing programs.1
• She also worked on scaling Mathison's Equity Index.1

Current Role and Focus

As Head of Partnerships at Ashby, Kat's main goals include:

1. Building a best-in-class partnership program to accelerate Ashby's growth.
2. Amplifying Ashby's impact across the talent acquisition community.

Her specific focus areas are:

• Making it easy to recommend Ashby, especially to startups through VC and accelerator programs.
• Enabling consultants, recruitment agencies, and fractional talent leaders to successfully implement Ashby.
• Expanding Ashby's integration ecosystem and investing in strategic partnerships.1

Additional Roles and Interests

Beyond her primary role at Ashby, Kat is also involved in:

• Providing mentorship support on career and life for people navigating their twenties.2
• Building inclusive leaders through an initiative called The Break Room.4

Kat is a mother of two and describes herself as an ex-athlete.4 She's passionate about diversity, equity, and inclusion, as well as supporting working parents.34