Kasper Koczab

Kasper Koczab is an Out of Home (OOH) Media expert currently associated with Brex, a financial technology company.1 He is known for his innovative approach to outdoor advertising and has established himself as a thought leader in the OOH Media industry.1

Professional Background

Kasper's work in OOH Media has gained significant recognition, with his campaigns being featured in prominent publications.1 He has extensive experience in planning and executing billboard campaigns for various startups, including successful initiatives at Brex.3

Expertise and Approach

Billboard Campaigns:: Kasper is particularly skilled in leveraging billboards as a marketing tool. He has implemented over 200 placements in San Francisco alone, utilizing diverse locations such as building faces, buses, and newsstands.2 While acknowledging that billboards can be a controversial method to reach certain audiences like developers, Kasper embraces this approach for its potential impact.2

Strategic Thinking:: His expertise extends beyond just placement. Kasper demonstrates a deep understanding of how OOH media fits into broader brand-building strategies and its role in daily life.5 He often shares insights and advice with other founders and marketers about effective use of billboards and OOH media.4

Notable Projects

One of Kasper's significant projects was a large-scale billboard campaign for Brex. He recognized the company's potential for such a campaign based on his previous experiences with both successful and unsuccessful billboard initiatives at other startups.3

Industry Influence

Kasper is actively engaged in the OOH Media community, often sharing his thoughts and experiences on professional platforms like LinkedIn.234 His username on LinkedIn is indeed "kasperksf".1 He also maintains a presence on Twitter under the handle @moderncavewalls, where he continues to explore and discuss the role of OOH media in brand building.5

Through his work and thought leadership, Kasper Koczab has established himself as a respected figure in the OOH Media landscape, particularly within the context of tech startups and financial technology companies like Brex.