Eric Pallotta

Eric Pallotta is a seasoned marketing executive known for his significant contributions to Netflix, where he served as Vice President of Brand and Editorial from March 2018 until August 2021. During his tenure, Pallotta played a crucial role in shaping Netflix's brand identity and marketing strategies, focusing on community engagement and social media to enhance viewer connection with content. He was recognized for his innovative approach and ability to build high-performance teams, helping to establish Netflix as a leading entertainment brand globally.13

Before his role as VP, Pallotta was the Vice President of Social Media at Netflix from April 2012 to March 2018, where he was instrumental in developing the company's social media presence and strategies that resonated with audiences. His work contributed to Netflix's reputation for creating a playful and entertaining brand voice.12

Pallotta holds a Bachelor of Science in Business Administration from Georgetown University, where he graduated in 2007. After leaving Netflix, he became the Chief Marketing Officer at Hatch, a company focused on sleep wellness products.134