Karoline McLaughlin

Karoline McLaughlin is a mission-focused business leader with extensive technology and services experience in public, private, and startup companies. She is dedicated to bringing vision to life and driving value through her expertise in global branding, market growth acceleration, and revenue generation using data-driven and scalable approaches.

Her background includes a Master of Business Administration in Marketing from Santa Clara University and a Bachelor of Science in Business Administration with a focus on Marketing from San Jose State University. Her educational foundation has provided her with a solid framework to excel in her career.

Karoline has held key leadership positions in renowned organizations, including Vice President of Global Brand And Communications at Alert Logic and various roles in marketing, communications, branding, and project management at V2V4V, Planview, Upland Software, Lumesse, and other notable companies.

Her core competencies revolve around global go-to-market strategies, SaaS and cloud markets, corporate communications, content creation, digital marketing, brand development, demand generation, market research, sales enablement, and process automation. She excels in fostering collaboration, transparency, and authenticity within teams, launching impactful cross-functional initiatives, crafting innovative narratives, and leading high-performing teams in diverse environments.

Karoline's professional journey showcases her ability to drive organizational alignment, increase pipeline impact, advance industry leadership through compelling messaging, and manage teams efficiently across different geographic locations and dynamic settings. Her career trajectory reflects a deep commitment to excellence and strategic growth in the marketing and technology landscape.