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Karmina Zafiro
Global Crisis Communications & Issues Management
Karmina Zafiro is the Director of Global Crisis Communications at Visa. In this role, she is responsible for managing and strategizing communication efforts during crises that may affect the company's reputation and operations. Her expertise lies in navigating complex communication landscapes, particularly in high-stakes situations.
Before her current position at Visa, Zafiro held various roles in public relations and communications. Notably, she served as Vice President at Mosaico, a division of Fineman PR, where she focused on multicultural marketing and crisis management strategies.12 Her career has been marked by a commitment to enhancing corporate communication practices and addressing diversity within the industry.
Zafiro's professional background includes significant experience in social media management and strategic communications, which she leverages to effectively handle crises and maintain Visa's reputation in the global marketplace.12
