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    Jimmy Asci

    Founder & Co-CEO at Scale

    Jimmy Asci is the Founder and Co-CEO of Scale, a strategic advisory firm that specializes in communications. He has held this position since June 2022. Prior to founding Scale, Asci had a notable career in public relations and corporate communications, including significant roles at Teneo and WeWork.

    Career Highlights

    • Teneo: Before his current role, Asci served as a Senior Managing Director at Teneo from December 2016 to April 2022. He was instrumental in advising CEOs of Fortune 500 companies on corporate communications and crisis management.12
    • WeWork: As Chief Communications Officer at WeWork (August 2019 - October 2019), he managed communications during a tumultuous period leading up to the company's initial public offering (IPO). His tenure was marked by challenges, including the company's valuation issues and leadership changes.234
    • Sony/ATV Music Publishing: Earlier in his career, Asci worked at Sony/ATV Music Publishing, where he held various positions including Vice President of Communications and Project Management.1

    Education

    Asci holds a degree from The Catholic University of America, which has contributed to his expertise in communications and project management.

    Skills and Expertise

    He is recognized for his skills in:

    • Crisis communications
    • Public affairs
    • Corporate reputation management
    • Media relations

    Asci's extensive experience in high-pressure environments has established him as a key figure in the public relations industry, particularly in managing communications for large organizations facing significant challenges.

    Highlights

    Jimmy Asci Rejoins Teneo After Managing WeWork IPO Crisis
    Feb 3 · teneo.com
    Jimmy Asci Joins Teneo as a Senior Managing Director
    Jimmy Asci Joins Teneo as a Senior Managing Director
    Nov 1 · b2bnn.com
    A WeWork Exec's Departure Underscores The Team Sport Required ...

    Related Questions

    What inspired Jimmy Asci to start Scale?
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    What is Jimmy Asci's educational background?
    Jimmy Asci
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    Location

    New York, New York, United States