Jimmy Asci

Jimmy Asci is the Founder and Co-CEO of Scale, a strategic advisory firm that specializes in communications. He has held this position since June 2022. Prior to founding Scale, Asci had a notable career in public relations and corporate communications, including significant roles at Teneo and WeWork.

Career Highlights

• Teneo: Before his current role, Asci served as a Senior Managing Director at Teneo from December 2016 to April 2022. He was instrumental in advising CEOs of Fortune 500 companies on corporate communications and crisis management.12
• WeWork: As Chief Communications Officer at WeWork (August 2019 - October 2019), he managed communications during a tumultuous period leading up to the company's initial public offering (IPO). His tenure was marked by challenges, including the company's valuation issues and leadership changes.234
• Sony/ATV Music Publishing: Earlier in his career, Asci worked at Sony/ATV Music Publishing, where he held various positions including Vice President of Communications and Project Management.1

Education

Asci holds a degree from The Catholic University of America, which has contributed to his expertise in communications and project management.

Skills and Expertise

He is recognized for his skills in:

• Crisis communications
• Public affairs
• Corporate reputation management
• Media relations

Asci's extensive experience in high-pressure environments has established him as a key figure in the public relations industry, particularly in managing communications for large organizations facing significant challenges.