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Karla Swinton
Director of Brand Strategy
Karla Swinton serves as the Director of State and Local Brand Integration at AARP, a prominent non-profit organization focused on issues affecting individuals aged 50 and older. Based in Washington, DC, she has a robust background in marketing communications, brand strategy, and media leadership, with extensive experience in developing and implementing integrated marketing initiatives.23
In her role at AARP, Swinton is responsible for enhancing the organization's brand presence at both state and local levels, ensuring that marketing efforts resonate with diverse communities. Her career includes various management positions, showcasing her capability in channel integration and strategic brand development.4
Swinton's professional journey reflects a commitment to empowering older adults through effective communication and advocacy, aligning with AARP's mission to improve the quality of life for its members.1
