Karla Ortega

Karla Patricia Ortega Carbajal is a professional specializing in digital marketing, with expertise in managing accounts, developing strategies, and leading teams. Currently, she excels in inter-agency work focused on common brand objectives. She possesses knowledge in Metrics and Reporting and holds Google Fundamentals certification.

Her specialties include Digital Marketing, Social Media, CRM, Digital Metrics, Database Analysis, Graphic Design, Photography, basic programming skills, print and digital media production, audiovisual production, and project management.

Karla holds a Master of Business Administration (MBA) with a focus on Marketing from Universidad del Valle de M\ufffdxico and has pursued certification in DIGITAL ADVANCED STRATEGIES from IESE BUSINESS SCHOOL, Direcci\ufffdn de Servicios from IPADE Business School, and Marketing and Advertising from Universidad Sim\ufff3n Bol\ufffdvar Oficial. She also studied Graphic Design, Business Analytics, and other subjects at various institutions.

She has a rich professional history, having served as Digital & CRM Manager at General Motors, Digital Supervisor at General Motors, and in various educational roles at institutions like EBC Educaci\ufffdn Continua, UNAM Facultad de Artes Pl\ufffdsticas, and Universidad Mexicana. Karla has also worked in managerial positions at MRM Worldwide, Lead 2 Action, Arena, and Delta Group, where she held roles such as Account Director, Client Service Director, Operations Manager, and Production Manager. Her expertise extends to graphic design at BrainUp Systems, GRUPO RUZ MEXICO, and more.