Karla Morend is a highly accomplished professional who has built a distinguished career in the field of psychology. She studied Psicologia at Universidad de Valparaíso, equipping herself with the knowledge, skills, and expertise necessary to thrive in a highly competitive industry. With a focus on qualitative research, Karla has spent the bulk of her career working at some of the most prominent market research organizations in the world, including Ipsos and GfK. Serving as Gerente area estudios cualitativos at Ipsos and as Experience Innovation Manager at GfK, Karla has consistently demonstrated an unwavering commitment to excellence, helping her clients to better understand consumer needs, preferences, and behaviors. With a proven track record of success and a deep-seated passion for her work, Karla Morend represents a true leader in her field.