Karla Parker

Karla Fernandez Parker is a seasoned Senior Marketing Executive and Multicultural Specialist with over 20 years of experience in building brands through classical branding and digital strategies.

She is known for her expertise in creating culturally relevant brand engagements that go beyond traditional advertising methods, encompassing national, regional, and international campaigns.

Karla has a proven track record of delivering differentiated brand strategies and mission-critical results for well-known companies such as Wells Fargo, Brown-Forman, P&G, Bank of America, and more.

Her strengths lie in launching new products, entering new markets, and rejuvenating struggling brands through insight-based strategic planning across various media platforms.

Karla Fernandez Parker is a bilingual and bicultural marketing professional with category expertise in packaged goods, financial services, direct marketing, retail, education, cause marketing, and energy/telecom sectors.

She is a published author in Hispanic marketing, known for her case study on acculturation and the Hispanic Grocery Shopper.

Karla's specialties include Total Market strategies, Hispanic Marketing, Cross-cultural Marketing, Strategic Planning, Direct Response, Promotions, Cause Marketing, and Non-Profit Marketing.