Lieke Wellesen

Lieke Wellesen is a professional who thrives on curiosity and a hunger for learning, shaping the core of her personality. She enjoys delving into research, observation, and validation, driven by a passion for measurable results where goals act as her guiding compass.

Her performance-driven nature fuels her enthusiasm, always seeking out fresh opportunities daily. She exhibits a strong inclination towards focus and efficiency, guiding her towards making impactful decisions within teams and projects.

E-commerce is Lieke's domain of expertise and passion. She is fascinated by the ability to influence various aspects such as strategy, UX (User Experience), and CRO (Conversion Rate Optimization). Lieke firmly believes that UX and CRO should be founded not on best practices but on data and user research, intertwining both fields to enhance overall online marketing strategies.

Drawn towards the individual unique qualities of team members, Lieke excels at bringing out the best in everyone. Leveraging these talents, she has a knack for assembling robust and capable teams.

Lieke Wellesen holds a Bachelor of Science in Creative Technologies with a focus on Communication & Multimedia Design, specifically in UX/Interaction Design, from the Hogeschool van Arnhem en Nijmegen. She has an extensive professional background including roles as Team Lead Strategie & UX and previously as a UX Researcher & CRO Consultant at ISAAC, as well as positions in organizations like Netvlies, Bos Group BV, Qsence Exploring Well-Being, and Suant BV.

For further inquiries or to connect, feel free to reach out to Lieke. She is excited about the prospect of making new acquaintances.