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Kari Skitka
Chief Digital Officer at Briogeo
Kari Skitka is a seasoned professional heavily focused on customer acquisition and retention at Function of Beauty. With a brand-forward approach, she excels in various growth marketing tactics spanning digital and offline media, partnerships, brand activation strategy, and influencer marketing. She is renowned as a direct-to-consumer (DTC) expert, known for her ability to spearhead efficient and ambitious growth strategies.
Kari Skitka completed her Bachelor's Degree in Advertising/Public Relations, Business & Economics at Penn State University and also pursued education at Hamilton College.
With an impressive career trajectory, Kari Skitka has held key roles in several esteemed organizations. She served as the Chief Digital & Growth Officer at Briogeo Hair Care, advised at Blueland, held senior positions at Function of Beauty including SVP and VP of Growth, led growth strategies at Follain, and managed customer acquisition at both graze.com and as a Marketing Manager at graze.com. Additionally, she honed her expertise as a Media Planner/Buyer at Crossmedia.
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