Karen McElmoyle

Karen McElmoyle is the Principal and Creative Director at km design, inc., a brand marketing agency located in Charlotte, NC.136 She has almost 30 years of experience in brand marketing, specializing in schools and nonprofits.5 Karen helps educational institutions with strategic branding and graphic design to boost student enrollment and retention, engage alumni, and raise more money.35

McElmoyle's experience includes:

• Principal/Creative Director at km design, inc. Since April 2006, McElmoyle has led km design, inc., offering strategic and flexible creative partnerships across various industries.13 The company specializes in working with schools, educational nonprofits, professional services firms, and ad agencies, providing services such as brand strategy, logo design, publication design, and website design.3
• Freelance Senior Graphic Designer at Charlotte Mecklenburg Library. Since November 2008, McElmoyle has been working with the library to strengthen and evolve their brand marketing.13
• Freelance Senior Brand Designer at candescence, inc. Since January 2011, she has developed brands for clients such as Central Piedmont Community College, Forsyth Tech Community College, Charlotte Water, and the Town of Harrisburg.13
• Graphic Designer at PureRED. From October 2022 to January 2023, McElmoyle worked as a designer on the creative team for a national drug store retailer, producing weekly print and digital circulars.3
• Freelance Senior Graphic Designer for the Town of Harrisburg, NC. From February 2014 to September 2022, she developed the town's new brand and brand marketing system and supported the town's Communications Director as their freelance graphic design partner.13
• Art Director at Tivoli Partners. From January 2000 to April 2006, McElmoyle led print design and managed the creation/execution of clients' collateral materials and direct mail efforts.3
• Art Director at Corporate Creative. From October 1997 to December 1999, she concepted and designed B2B collateral for a wide range of regional and national clients.3
• Senior Graphic Designer at J.S. Goodson & Partners Advertising. From November 1994 to September 1997, McElmoyle's responsibilities grew to include account management, design, art direction, and production supervision.3
• Layout Artist at Triple D Publishing. From February 1994 to October 1994, she worked jointly with the art director to produce Home Theater, a nationally published magazine.3

Karen McElmoyle holds an MFA in Graphic Design from The University of Georgia and is pursuing an MA in Counseling at the University of North Carolina at Charlotte.13 She shares tips on LinkedIn to help others enhance their personal brands.24 Her LinkedIn profile can be found at linkedin.com/in/karenmcelmoyle.2