Karen Kieves

Associate Director, College Marketing - Artist Development - Marketing Strategy at Sony Music Entertainment

Karen Kieves-Ponferrada is a driven and enthusiastic marketer with a focus on music and entertainment, boasting over 10 years of experience in creating and implementing successful marketing strategies to elevate artists, boost concert ticket sales, and connect with music enthusiasts worldwide.

Karen's expertise spans various markets including the US, Australia, and Asia, where she has held diverse roles such as marketing strategy development, digital marketing, product management, agency account direction, and artist management. She holds a Masters in Arts Management and has a solid educational background from institutions like the University Of Western Sydney and Western Sydney University.

Throughout her career, Karen has been associated with renowned organizations, having previously served as Director Of Show Marketing at Thewavevr, Podcast Host at The Creator's Suite Podcast, Associate Director of College Marketing at Sony Music Entertainment, Manager of College Marketing Urban at Sony Music Entertainment, and in various marketing and talent management capacities at Monami Entertainment, The M Agency, Giggedin, Social Family Records, Jaden Social, and more.

Karen Kieves-Ponferrada's professional journey includes experiences as a Label And Product Manager, Digital Public Relations And Marketing Manager, Freelance Marketing And Business Consultant, and Talent Management And Executive Assistant. Her eclectic background also includes roles like Music Marketing Assistant, Promoter, Events And Marketing Manager at Syndicate Events, and engagements with Thewavevr.

In her quest for knowledge and skill enhancement, Karen pursued a Bachelors In Business Marketing at Western Sydney University and furthered her education with a Masters In Management from the Australian Institute Of Music.

Karen's passion for the music and entertainment industry, coupled with her wide-ranging experiences and educational achievements, makes her a seasoned professional well-equipped to navigate the dynamic world of marketing in the realm of music and entertainment.