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Ursula-Barbara Schmidt
Director Marketing Germany, Austria & Switzerland @ Trend Micro, Global Leader for #itsecurity platforms #networksecurity #cloudsecurity #xdr #riskmanagement
Ursula-Barbara Schmidt is an experienced marketing professional currently serving as the Director of Marketing for Germany, Austria, and Switzerland (DACH region) at Trend Micro, a global leader in IT security.24
Career Background
Prior to joining Trend Micro, Schmidt had a notable career in the technology industry:
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She worked at NetApp for nearly 10 years, holding various leadership positions. Her last role there was Director of Marketing for the DACH region from 2015 to 2019.2
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Earlier in her career, Schmidt held marketing and management positions at prominent companies such as Nokia, Lucent, and Motorola, accumulating over 25 years of experience in the field.1
Current Role at Trend Micro
Schmidt joined Trend Micro on March 1, 2019, as the Marketing Director for Germany.1 Her responsibilities include:
- Leading marketing activities in Germany
- Positioning Trend Micro's solutions effectively in the market
- Managing and guiding the German marketing team
Professional Recognition
Frank Schwittay, Vice President Europe at Trend Micro, praised Schmidt's appointment, stating, "With Ursula-Barbara Schmidt, we have found a first-class marketer who will successfully lead our German marketing team and optimally position our solutions in the market. I am very proud that we were able to win her for Trend Micro."1
Expertise and Focus
In her current role, Schmidt focuses on:
- Cyber Security: Supporting Trend Micro's position as a global leader in IT Security
- Cloud Security: Promoting Trend Micro's cloud security solutions3
- SaaS (Software as a Service): Highlighting Trend Micro's SaaS offerings3
Schmidt is based in Garching, Bavaria, Germany, and has a significant professional network, with over 994 followers on LinkedIn.4
