Karen Hayward

Karen Hayward is an accomplished author and marketing executive, best known for her book Stop Random Acts of Marketing: Deliberate & Practical Growth Strategies for Mid-Market CEOs, which was published on November 4, 2019. In this book, she leverages her extensive experience in sales and marketing to guide CEOs of midsized companies on how to effectively utilize their marketing budgets and develop coherent strategies for customer engagement and retention. Hayward emphasizes the importance of understanding customer needs and the distinctions between sales and marketing to drive corporate success.12

In addition to her writing, Hayward serves as a Chief Marketing Officer for hire at Chief Outsiders, where she advises businesses on improving their marketing processes.1 Her expertise is rooted in decades of experience in business-to-business sales and marketing, making her insights particularly valuable for executives who may not fully grasp the nuances of these disciplines.1