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Karen and Neil Gwartzman
Owner at Private Label University
Karen Gwartzman is the CEO and co-founder of Private Label University, a company that educates entrepreneurs and businesses on using private label products to grow their businesses.12 She has over 30 years of experience in private labeling products for major retail stores worldwide.1 Karen is also a best-selling author, having co-written the book "Private Label Secrets" with her husband and business partner, Neil Gwartzman.13
As a private label product strategist, Karen advocates for entrepreneurs looking to expand their businesses through private labeling.34 She and Neil have developed a proprietary process called the "Private Label Blueprint" to help businesses implement private label strategies across various industries.1
Karen's professional background includes:
- CEO and Founder of Private Label University (March 2012 - Present)2
- Co-founder of Retail Secret Circle5
- World-renowned Private Label strategist6
Through Private Label University, Karen aims to teach retail entrepreneurs, e-commerce businesses, service providers, and small business owners how to scale their operations and leverage private label products for growth and increased profitability.1
